Website Privacy Policy
For the MuchSkills website (muchskills.com).
1. Who we are
This policy explains what personal data we collect through our website, why, and the choices you have. Use of the MuchSkills platform is covered by a separate Privacy Policy, and cookies by a separate Cookie Policy. For data collected through the website, MuchSkills is the controller. MuchSkills AB, org. nr. 559282-2521, Andra Långgatan 7A, SE-413 03 Gothenburg, Sweden. Contact: privacy@muchskills.com.
2. What we collect, and why
2.1 Newsletter sign-up
| What data | Your email address. |
|---|---|
| Where it comes from | You. |
| Why we process it (legal basis) | Your consent, which you can withdraw at any time using the unsubscribe link in any newsletter. |
| How long we keep it | Until you unsubscribe, after which your address is removed from the mailing list. |
| Who receives it | Our email marketing provider, as a processor (section 5). |
2.2 Contact and sales forms
| What data | Your name and email, and anything else you choose to include. |
|---|---|
| Where it comes from | You. |
| Why we process it (legal basis) | Our legitimate interest in responding to your enquiry, or steps taken at your request before entering into a contract. |
| How long we keep it | For as long as needed to handle your enquiry and for a reasonable follow-up period, then deleted or anonymised. |
| Who receives it | Our CRM provider, as a processor (section 5). |
2.3 Booking a meeting
| What data | Your name, email and any scheduling details you provide. |
|---|---|
| Where it comes from | You. |
| Why we process it (legal basis) | Steps taken at your request to arrange a meeting. |
| How long we keep it | For as long as needed to arrange and conduct the meeting, then deleted or anonymised. |
| Who receives it | Our scheduling provider, as a processor (section 5). |
2.4 Website analytics and advertising
| What data | Online identifiers, device and browser information, pages viewed and referral source. Where advertising campaigns run, measurement data about those campaigns. |
|---|---|
| Where it comes from | Collected through cookies, only after you consent through our cookie banner. |
| Why we process it (legal basis) | Your consent. You can change or withdraw it at any time in the cookie settings. |
| How long we keep it | For the storage duration shown for each cookie in the live cookie declaration, which our scanner keeps current and which is reachable from the Cookie Policy. |
| Who receives it | Our website analytics and advertising-measurement providers, acting as our processors or, for advertising measurement, as independent or joint controllers. The providers in use at any time, the role of each and the cookies actually set are shown in the live cookie declaration reachable from our Cookie Policy. |
| Transfers outside the EEA | These providers may process data outside the EEA under the Standard Contractual Clauses; details are on the sub-processor list at trust.muchskills.com. |
3. How we use your data
To send the newsletter you asked for; to answer sales and meeting enquiries; to measure and improve the website; and to comply with our legal obligations. We never sell personal data.
4. Cookies
We use cookies on the website for the purposes and on the consent basis described in our separate Cookie Policy at https://www.muchskills.com/legal/cookie-policy. Rejecting non-essential cookies disables all non-essential tracking. Where a third party operates our consent tool on our behalf, it acts as our processor and is shown in the live cookie declaration.
5. Sub-processors and hosting
| Provider | Purpose | Processing location |
|---|---|---|
| Vercel | Website hosting and delivery | United States and global edge network, under SCCs |
| Cloudflare | Content delivery, security and bot protection | Global edge network |
| Brevo | Newsletter and marketing email | France (EU) |
| HubSpot | CRM, forms and marketing measurement | Germany (EU) |
| Resend | Booking and form confirmation emails | Ireland (EU) |
| Neon | Website content database | Germany (EU) |
| Google (Google Workspace) | Meeting scheduling and calendar invitations | EU and United States, under SCCs |
| Intercom | Support chat | United States, under SCCs |
| Google Analytics, Tag Manager, Search Console | Website analytics and measurement | EU and United States, under SCCs |
| Microsoft Clarity | Website analytics | United States, under SCCs |
| Loom, YouTube | Embedded video | United States, under SCCs |
| Google Ads, Microsoft Advertising, LinkedIn, Meta | Advertising measurement, where campaigns run | United States, under SCCs |
| Google Workspace | Business email and collaboration | EU data region |
The table above is the current list of website providers as at the last-updated date and is maintained here; the sub-processor list on the trust centre covers the providers that process personal data in the MuchSkills platform and does not cover website providers. The live cookie declaration, reachable from the Cookie Policy, shows the providers whose cookies are actually set at any time.
6. International transfers
Where we transfer data outside the EEA, we rely on an adequacy decision of the European Commission, or on the Commission's Standard Contractual Clauses with supplementary safeguards. We do not rely on any transfer mechanism that has been invalidated.
7. Your rights
You have the right to access, rectify, erase, restrict or object to the processing of your data, to data portability, and to withdraw consent. Contact privacy@muchskills.com; we may ask you to confirm your identity. You may also complain to IMY (www.imy.se).
8. Data retention
We keep data only as long as necessary: newsletter and enquiry data until it is no longer needed and then deleted or anonymised; analytics data for the storage duration shown for each cookie in the live cookie declaration; and any data we must keep to meet a legal obligation for the period the law requires.
9. How we protect your data
We apply appropriate technical and organisational measures, including TLS encryption, access controls and regular backups. If you have any concern, contact privacy@muchskills.com.
10. Children
The website is not directed to children. If we learn that we have collected a child's personal data, we delete it promptly.
11. Changes and contact
We may update this policy; the "last updated" date will change and significant changes will be highlighted on this page. Questions: privacy@muchskills.com, or write to MuchSkills AB, org. nr. 559282-2521, Andra Långgatan 7A, SE-413 03 Gothenburg, Sweden.